Cut and Paste Rainbows

We're pretty sure at least a couple of you guys like to mix it up a little. Some of you maybe with decks? Some terribly complicated muso software even? Either way, clever chappies Radiohead clearly want a piece of the mixing fun.

Now, we loved the reverse psychology of 'pay what you think it's worth' with In Rainbows, even though it sure made us feel guilty when we downloaded it for free. Their freshest gimmick is pretty nifty too. To celebrate the release of Nude (it's a song, not a naturist thing) they're asking Ms and Mr Public to funk it up, down and around. Again, that's the song we're talking bout.

All you've to do is nip on to iTunes, buy the song in all its little nudie fragments, then glue it all back together, funk knows which way! The best mix will then be voted for by .... Ms and Mr Public !! Sounds fair and genius to us.

Ah, the many hued rainbow of guerrilla marketing: sunshine and daisies, and doesn't it look cuddly...

Image courtesy of Alexandre Van de Sande on Flickr.

Written by Nicole on 2 Apr 2008 5:13 PM. Permalink