"I have the ability to make a woman fall in love with me."

Tell us more about your sessions?

Well for a start, they're all one on one. How much can 20 men learn about women just by going dancing in a club? That's just a way for American companies to make an easy three thousand dollars. My clients aren't always geeky, nerdy guys. They're just guys who are scared of women. The notion of 'romance' has died and women want that back. Men don't know what to do anymore.

Isn't it all about sex?

Sex is a part of it. Of course. Get over it. But I want to put the faith back into men. They actually often want affection from a woman, not just sex. The sessions are much more about them getting to know themselves. But of course, men aren't always going to think with their brains. I try and help them do that.

Are you single?

No actually. I've got a great girlfriend.

What does she think of what you do?

I actually find myself being a better partner. I have to do everything I stand by. I have to be completely honest. I was lost when I met her. She has a bullshit radar. I learn what I do from the women I know.

So how did you turn it into a business?

I enjoy the company of women. I realised that this industry, the 'seduction industry' was a good way to make money. But I want to do it in a different way.

What about the schools who highlight how many women they've collectively slept with?

Those sites destroy women. AND men.

Some of them talk about teaching men hypnotherapy techniques. Is that bordering on rape?

Yes it is.

My father asked me time and again 'what are you going to do if what you teach gets into the wrong hands?' and I have to question that. How responsible would I be? I make my certain my clients are absolutely emotionally stable. We won't work with someone who isn't. But yes, I do think about it.

You talk so much about self-confidence on your website. Are you insecure?

Yes. Absolutely.

How can you teach men to have self confidence when you feed off their opinions of you?

It's an interesting cycle. I've made mistakes. I've got to know myself and that's important. I can look at my weaknesses. I learnt a lot from my father about how to deal with things.

What are your weaknesses?

I'm lazy. I'm self-obsessed. I've got an ego problem...

Isn't that just fed by your job?

Yes it is.

You charge a lot for your services. Do you really want to help these guys? Or do you just want their money?

I want to help them. The money doesn't matter.

Would you do it for minimum wage?

I guess so.

Minimum Wage in London is about £6 an hour.

I probably wouldn't do it for that, but it takes up a lot of my time. It's not a 9-5 job. I invest a lot in these guys.

Don't you just fuel that adage that men who sleep around are studs and women who do it are sluts?

It's a good question. Men are sexual beings. But so are women. The word 'slut' is used by men and women as a weapon. I'm not about misogyny. That's the antithesis of what I do. I insist that the guys I train never 'kiss and tell'. Men love to boast but that's what will damage their reputations. There are women who can't have an orgasm because of words like 'slut'.

When was the last time a woman rejected you?

I can't remember. If it happened then I guess my 'social muscles' were cold.

Couldn't if be that she just didn't fancy you?

Yes. But that's not in my mindset. I have the ability to a make a woman fall in love with me.

What do you think of women in London?

They're less comfortable about their sexuality than women in Europe. Paris, for example. They're intelligent and witty. Until they get drunk.

You can read more about professional seducers later this afternoon when we interview the World's only female trainer. You can also find out more about The Natural here.