Let's get digital
Shameless Publicity Stunt
After Hammer Horror decide Myspace is the place for their new movie premiere, Channel 4 have jumped on the online bandwagon.
Hit show Shameless is to premiere the first episode of their new series online. It'll be split into segments and shown over Christmas. But apart from publicity like this, what's the point?
It's going to have capped viewing with up to just 10,000 for the second slot and 5,000 for the rest. Apparently this is to reward the shows most loyal fans. Glitterditch is pretty certain that there's more than 10,000 of them so this means lots are going to miss out.
We're also not sure about Channel Four's reasoning behind their audience:
"MySpace has a certain demographic appeal because it is very good at reaching a young audience..."
Now we don't disagree with this for a second. But how responsible is it for Will Woodsall, Marketing executive of Channel Four, to actively show Shameless to an audience who are far too young to be watching it? Glitterditch aren't stupid and we know most kids will watch the show anyway, but that doesn't mean it should be promoted to an audience of such a young age. Tut tut.
Europe 'wastes' more time on social networking sites than anywhere else in the world. Isn't it about time people in positions of power use them a little bit more responsibly? Especially when TV channels are still under so much scrutiny?
Channel 4 are treading a very fine line with this publicity stunt.
Tell us what you think in the comments below.
Flickr image from J.L Trinh's photostream.
